GatorPopup

Using GatorPopup, you can:

• Control where popups appear on your website
• Choose which pages a popup is shown on
• Decide whether popups are shown to repeat visitors
• Include or exclude specific devices or operating systems
• Trigger popups based on how a visitor arrived at your site (for example, from a specific page or URL containing particular UTM values)

These options allow you to tailor popup behavior to different audiences and use cases. Gator Popup works with our Web Insights tool, so all of the information will come into Workbooks as Online Activities as a type of Web Page View, this means that all of the interactions with your popups are trackable and reportable.

When configuring a popup, you can define UTM values for the URL used when a visitor clicks the popup. By default, these values are set to:

Source: CommuniGator

Medium: GatorPopup

Campaing Name: Popup Name

Content: gatorpopup: Popup Name

All of these UTM values can be changed to suit your requirements when setting up the Popup. As best practice, we recommend that you keep one of these values unique to all Popups as a way to ensure that your clicks are identified and trackable.

Once the UTMs have been configured as per your requirements and the Popup has been configured and enabled on your website you will be able to start tracking any Popup click throughs. Full details on the setup of Gator Popup can be found on the Spotler help site.

Any web page visited through a Gator Popup will be identifiable using the UTM Values specified in the configuration of the Popup itself. For example, applying a filter to the Online Activities Landing Page where Online Activity Type equals web page view and Medium equals GatorPopup will return all of your Popup results if you are using the default UTMs provided.

When opening one of these Online Activities you will see that all of the UTM fields have been populated for that page visit as they are configured in Gator Popup. This also includes the Referrer Field so you can see which page a visitor clicked on the Popup if it accessible from multiple pages.

As all Gator Popup information comes into Workbooks through Online Activities it is possible to build a Report to analyze the performance of each Popup and see how many clicks they are receiving. This Report will guide you through how to build a Report that shows you how many times a page was visited through the use of a Popup.

To start this Report you will need to go to Start > New > Report > Create a new prepopulated Report > Online Activities.

Once the Report has been created add the following column:

• Object Reference

Once the column has been added you will need to create the following criteria:

• Online Activity Type is Web Page View
• Medium is GatorPopup

Once these criteria have been applied you can then add a Summary View to the Report. Within this view add Web Page as your grouping column. This will then create a row for each unique webpage that has been visited through a Popup.

Now add a Summarised Column that performs a Count of the Object Reference column, this will tell you how many web page view Online Activities have been created for each page. Once these have been added you can Save and Run the Report.